Rakyat didahulukan, pencapaian diutamakan.Big words huh? too ideal. when i first read the tagline, aahh...another political agenda....sick of it. pleaseee la.......
we see the logo at every corners, billboard, main stream media. big advertising budget for sure. those media houses, advertising agencies and vendors for the campaign can be assured of good company returns as the campaign will surely last many months and years to come. just like any other government campaigns, when it is at the intro stage we will see the main stream media, supporting all the way by splashing the concept all over their media channels with hope that the people will give support or at least are aware of such campaign. do we even bother to understand what the message are all about. no need to do that people as it will be shoved down yr throat anyway. we are practically bombarded with information and we the people have no choice but to read it, listen to it.
YAB Perdana Menteri said this when explaining the concept of 1 Malaysia
,
"1 Malaysia bererti rakyat Malaysia berdiri, berfikir dan bertindak sebagai Bangsa Malaysia dengan “mengambil tindakan-tindakan berdasarkan kehendak semua kumpulan etnik dalam negara kita”.
what is that???
hey, don't get me wrong. i love my country.
so, are we really into 1 Malaysia? are we really? honestly, do we need such campaign to be a Malaysian? the true spirit of being a Malaysian. Yasmin Ahmad with her heart warming festive ads, those are all about capturing the Malaysian spirit. her ads pulled the strings of our hearts and her messages made us think. we understand as we relate to her messages.
do we relate to 1 Malaysia messages? i dont think so....
p.s.
have u visited 1 Malaysia official website? (www.1malaysia.com.my) so much of Najib's face there, do not fear people, there are more of him as the website is also linked to YouTube, flickr, twitter. we get to see what being a PM is all about. he is all over the place, i tell u!!!!
is 1 Malaysia=Najib? u tell me...